For a long time in the past, adult sex toys are an obscure category in China. However, with the rapid development of the Internet and the improvement of personal self-consciousness, the public's view on sex toys is increasingly objective and rational, and the sex industry has also entered the track of rapid growth. According to iMedia Consulting, the scale of the domestic sex toy market reached 62.5 billion yuan in 2020. Among them, the post-85s and post-90s are the majority of online consumers, and they are more open-minded about sex than the previous generation.

Silica gel doll uses liquid active silica gel, can draw composite permanent makeup, hair and eyebrow transplant, the image is lifelike and safe and hygienic, and is not easy to aging, dry and no oil, the price is relatively expensive. In China, it can be sold to 20,000 or 30,000 yuan, and in Japan and the United States, it can be sold to 40,000 or 50,000 yuan.

If it were not for the epidemic, the physical doll industry, which is sensitive and hidden, would hardly emerge in front of the public.

Last year, while other industries suffered from the epidemic, the doll industry enjoyed a window of growth. It is reported that China's exports of adult products increased by nearly 50 percent last year compared with the same period last year, and the exports of adult dolls soared by 100 percent. Among them, orders from Germany and Italy increased the most obvious.

A person in charge of an adult doll factory in Dongguan, Guangdong province, said that although orders for physical dolls have declined this year due to the improvement of the epidemic, they have kept growing, with exports reaching around 2,000 units every month. "The global pandemic is not over, export orders are increasing, and we also have domestic business."

Not only foreign, domestic silicone doll sales are also hot. According to jd.com's previous research report, the sales of silicone dolls in China will reach 600,000 in 2020, with an average monthly sales of 50,000, and about 2 million worldwide. "Silicone dolls are a niche market, but it's also a fast-growing industry."

For the development of the adult market in the future, the demand for high-performance silica gel materials is bound to grow. If the downstream silicone production enterprises can seize the opportunity, they will expand their business in the downstream application of high-end silica gel.